Ask Matt Eshpia, on behalf of Phoenix Suns fans and Valley residents


Hi Matt!


You don’t know us yet (or maybe you do?). we Phoenix Suns fan base. And I’m the captain of this little ship called The Bright Side. Back in the Walter Davis/Larry Nance era, I’ve personally been a fan of this team for over 40 years and never had the chance to see my favorite team win a championship. I don’t have any of my friends who are fans of Shams.

You’ll win a championship in the college Michigan State, so that you know the feeling we desire. You love your university, so much that you throw money at them left and right.

Now you Throw your money at the Phoenix Suns And we’re totally excited but also a little skeptical that humans protect the things they love.

I love my favorite team, so much that I throw not only my money, but also almost all my free time into it. I love this team so much, I wake up every morning wanting to consume every bit of Suns news that I can. At one point about 12 years ago, I got so frustrated at not writing “my” story that I decided to write it myself, and I’ve been blogging about this team ever since. When blogging wasn’t enough, I became a certified media member interviewing players and staff and covering matches. When all of that wasn’t enough, I added a weekly podcast. All this while keeping a regular job and raising a family.

About six years ago, I decided to start giving back to the community.

Our Suns at Bright Side and Solar Panel fanbase has grown to over 100,000 unique individuals per month. We’re a community of die-hard Suns fans, but also a community of real people, with real lives and real feelings. We are human, after all. We know there is always someone more in need than us.

So I started working with Suns to create an annual event called Bright Side Night. Over the past six years, we’ve raised more than $100,000 in donations to send more than 12,000 deserving Valley residents—children, first responders, and health care workers—to their first Suns game. Our small community of donors has contributed more than half of that 100,000.

I know $100K doesn’t sound like much to you, Matt, but it’s a lot of money when you consider that we’re just regular people, and we’ll have to decide if we can even donate $15+ to this campaign in exchange for putting food on the table.

You can do a lot of good, Matt Also by donating. This is a gesture of goodwill to the many dedicated Suns fans you hope to win. We want to send at least 5,000 deserving kids to the Suns-Raptors game on January 30th, but we’ve got a long way to go. The tally so far is only 600. Two years ago, pre-pandemic, we hit the 4400 mark. I’d like to top it this year, but I’m going to need a lot of help.

All the details here:

We will turn every dollar into tickets for underprivileged children in the Valley. All. single. dollar.

I’m not asking Matt just to donate to the cause. I ask you, too, the reader of this letter. Donate now. Please. These kids deserve something great to smile about, and going to an NBA game is something they will remember for the rest of their lives. All it costs you is $15.

Well, enough about me and this bright community.

Let’s talk about the team you’re about to get, the Phoenix Suns.

The sun is now in its fifty-fourth season of existence. They had the fifth-best regular season winning percentage in league history, but never won an NBA title. This season seems more of the same. They would have one of the best regular season records but very little chance of winning the outright title.

We need you. We need you to enable General Manager James Jones to be bold in adding talent to this team before the trade deadline. He has plenty of tradable assets — expiring deals, young talent on a long-term contract, all their future picks — to make a big upgrade before the February 9 trade deadline.

Nobody escapes with the league this year. No single team is a foregone conclusion as the ultimate champion. Next summer, when we look back at the 2023 playoffs, we’ll say that the team that won it all was the team that made the most of an opportunity wide open by this year’s trading deadline.

It is imperative that your team squeeze every last ounce of this season. Chris Paul isn’t an All-Star anymore, but he could be a great cog as the team’s third or fourth best player. It just couldn’t be second best anymore. Get your second best newcomer to The Sun and they really can win it all.

And then this summer, reevaluate. Be aggressive again. You have the tools — the players, the picks — to get even better next year.

Be like Palmer. Be like Lacob. Spend what it takes to put the best possible team on Earth each year.

The Phoenix Suns need to hang their championship banner sooner rather than later, and you’re the guy who can make that happen.

So these are your marching orders:

  1. Donate to Bright Side Night –
  2. Get league approval to buy the team, and complete the deal before the February 9 trade deadline
  3. He immediately told James Jones to be aggressive in the trade market for a team promotion
  4. Then next summer, be aggressive again. And if the season doesn’t turn out the way you want it to, make whatever changes you need to make…but only if it makes the sun better.

We’re counting on you and your brother, minority owner Matt Ishbiah.

Please come for us.


Dave King

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