ESPN, Field Yates Extend Contract In Nod To The Growth Of Fantasy Sports

Yeats field He believes that fantasy football is catching up with the popularity of real football.

“If you watch SportsCenter to the end, I bet if you put in a watch, there’s a very good chance, better than 50-50 you’ll watch at least one fantasy sports section,” he says in a recent interview. I think it reflects fans’ appetite for this type of content.”

ESPN Yates has signed a new multi-year deal, ensuring he will be there to host both the daily “Fantasy Focus Football Podcast” as well as “Fantasy Football Now,” while contributing to NFL analysis across several ESPN programmes.

“The field is an example of diversity,” Scott Clark, vice president of fantasy content and betting at ESPN, says in a statement. “He’s a rare talent who can seamlessly transition from host to analyst to insider, from NFL Live to Fantasy, from on-air to written columns, and from podcast to social media. He’s a master at everything we do at ESPN, and we’re thrilled that he’ll continue to be a part a lot of our NFL and Fantasy content for years to come.”

More and more major sports media in the country are boosting their coverage of fantasy sports, largely based on the belief that fantasy fans are more likely to adopt legitimate sports betting as more states refer to the activity. Yates says the bet “only adds to the popularity of fantasy football”. “They may not necessarily be the same, but they are like cousins ​​who are exceptionally close to each other.”

This season NBC Sports has hired fantasy gaming expert Matthew Perry, a former ESPN employee, On the team in its pre-match show “Night of Soccer in America” One of the most watched programs on TV broadcasts. It’s another indication that networks are eager to cater to more audiences who are likely to delve into stats and list movements, turning that information, most likely, into a stake.

ESPN says more than 11 million fans have signed up to play fantasy football on its properties this season, with 9.2 million unique visitors participating in the ESPN Fantasy app during the first Sunday of the football season.

Prior to joining ESPN in 2012, Yates spent two seasons on the reconnaissance staff and training for the Kansas City Chiefs, after four summers as a front-office intern for the New England Patriots. In its early days at ESPN, podcasts were the primary medium for fantasy sports coverage, but that has evolved into a host of different programming across audio and video platforms. While he admits that ESPN’s fictional venues “have a separate niche of hardcore fans,” they are deeply interested in their favorite sports. ESPN personalities like Adam Schefter routinely make visits to fantasy shows to discuss the latest moves in the NFL.

Fans of fantasy may be “more attracted to football,” Yates says, but other sports are getting their attention, too. Among fans of fantasy, “more and more sports are appearing.”

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