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Fox, Telemundo see the advantages of the World Cup late fall

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When Fox Sports’ David Neil first heard in 2015 that FIFA would move the World Cup closer to the holiday season, he thought it would be the biggest nugget of fox and soccer fans.

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However, Neil and others have discovered that the world’s biggest soccer tournament moving from summer to late fall due to the desert heat of Qatar could be the ultimate gift for Fox, Telemundo and sports fans.

Yes, the World Cup will compete with the NFL, college football, and other events during a traditionally busy time in the sports calendar. But it’s football since Labor Day weekend that has helped popularize football’s biggest quadrennial event, which starts on Sunday.

“The positives greatly outweigh the negatives,” said Neil, Fox’s executive producer of the World Cup. “It starts with cross-promotion. To be able to benefit from promotion on our football platforms, you can’t attach a number to how important that is in raising awareness.”

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