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Surprises, takeaways from $100 million in donations

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Tiger Woods wins Player Impact prize of $15 million.

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The results of the new ‘Player Impact Program’ have been announced. That’s right, gang: It’s PIP season. You may ask what is PIP? Why does the PGA Tour distribute $100 million in this way? And how did Tiger Woods win – again? GOLF.com obtained the results, which were sent to the players via a note on Tuesday. Let’s break them down.

What is the Player Impact Program?

The PGA Tour’s Player Impact Program is a way to reward players who, according to the tour, “generate more positive interest on the PGA Tour.” In other words, this is the “round’s” way of funneling money to its most important members. The PIP was part of the tour’s focus on those pros who, in the LIV era, found themselves with more bargaining power.

This year, the PIP pool has been raised from $50 million to $100 million to be distributed among 20 players (plus three extras, as it turns out). These 20 professionals were selected through “objective measurement criteria” across five categories.

The payouts are staggered, with the winner (that’s you, Mr. Woods) earning $15 million all the way to $2 million for spots 16-20.

PIP standards

To be eligible for a PIP, you must be a current PGA Tour member “in good standing” and have played on at least five tours in at least one of the last five seasons.

If you fit these criteria (in other words, if you are a PGA Tour player who has not jumped to the LIV), you will be evaluated according to the following criteria:

Exposure to the Nielsen brand: How Are You on TV This “Live Linear Broadcast” measures the third and fourth rounds of the Tour events as well as other highlights such as the Presidents Cup. “Cumulative exposure” is the goal here. Sneaky incentive for a long laying routine.

Google search data: Google’s cumulative search data. A sneaky incentive to stir up some drama.

Media mentioned: Meltwater tracks the media. In other words, how often are players exposed to news articles?

Q-Points: “General awareness” of the player among the US population. This seems to take a while to build up; Younger players generally don’t act as well.

MVP Index: A social media score that takes into account “player reach, conversation, and engagement metrics.”

Changes are coming to the 2023 program – we’ll get to them shortly. First, some results!

PIP results, payment

2022 PIP Top 20

1. Tiger Woods ($15 million)

2 Rory McIlroy ($12 million)

3. Jordan Spieth ($9 million)

4. Justin Thomas ($7.5 million)

5. John Rahm ($6 million)

6. Scottie Scheffler ($5.5 million)

7. Xander Schavelli ($5 million)

8 – Matt Fitzpatrick ($5 million)

9 Will Zlatoris ($5 million)

10. Tony Finau ($5 million)

11 Colleen Morikawa ($3 million)

12 – Shane Lowry ($3 million)

13 – Kevin Kisner ($3 million)

14. Max Homa ($3 million)

15 – Billy Hurschel ($3 million)

16 – Rickie Fowler ($2 million)

17. Adam Scott ($2 million)

18. Jason Day ($2 million)

19 Patrick Cantlay ($2 million)

20 Victor Hovland ($2 million)

additional players

These three pros had qualified under the 2023 criteria (listed next to their names) even though they failed to do so under the 2022 criteria, so the PGA Tour decided to give them the same bonuses as players in spots 16-20:

11. Hideki Matsuyama ($2 million)

15. Cameron Young ($2 million)

20 Sam Burns ($2 million)

You can see more details in the images below, including breakdowns by category, to see just how it all came down.

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PIP results by category.

PIP

PIP results by category.

PIP

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Surprises, take it

What did we see on this year’s list? Eight tips at first glance:

Tiger Woods remains the beating heart of the golf world. He won four of the five categories, triumphing in everything except for TV time, which he ranked 41st in—because he rarely played.

– Rory McIlroy was an easy second, which comes true considering how far he’s placed in PGA Tour events this season. The only surprise: it ranked 11th on social media. But this seems to be the least predictable category.

– Jordan Spieth fended off Justin Thomas for third place thanks to a better Q-Score and Google numbers despite Thomas winning a grand prize and outperforming him in both the Nielsen and social media scores.

– Jon Rahm has improved from ninth last year to fifth this season, although it’s worth noting that he’s only jumped past LIV breakaways – Phil Mickelson is second, Dustin Johnson is seventh, Brooks Koepka is eighth, Bubba Watson ranked tenth.

Scottie Scheffler’s scintillating play wasn’t enough to overcome his lackluster show on social media. I think he’s fine with that. But Scheffler and Will Zalatoris are among those who expect their relative scores to increase under the 2023 program, which will eliminate social media as a category in its own right.

Xander Schauffele bucked the trend. While everyone else was in the top 10 in Google’s top 10 searches, Schauffele lagged behind at 18th. But he ranked so high in the Nielsen (No. 4) that he made his way up to No. 7. And winning leagues will do that for you.

– Colin Morikawa finished 11th last season, missing out on the $3 million he would have earned in the playoffs. this chapter? Morikawa did not play well but finished 11th again. Even worse, now we can see the exact score, too: Morikawa finished with an “overall score” of 0.8120, about six-tenths of a point behind Tony Finau, who was in tenth place at 0.8126. The difference in the payouts was significant, with Finau earning $5 million and Morikawa making $3 million.

– Jason Day, Adam Scott and Ricky Fowler haven’t had their strongest seasons, but their overall awareness is still very high – all three of them are Q-Score top 10 – each taking home $2 million. This is the same as No. 19 Patrick Cantlay, who is No. 4 in the world and was a critic of PIP. We can understand why.

Changes for 2023 PIP

The Q-Score (public awareness) and MVP Score (social media ratings) will be replaced by two metrics: general MARC audience awareness and MARC Golf fan awareness.

Sources close to the PGA Tour have suggested that social media results have been difficult to measure and agree on. How do you score data on Instagram story vs post vs TikTok? It was easier to make the shift. Mark will survey a “random sample” of the adult American population, first any adults and then “golf fans”. The survey will be conducted and updated monthly.

2023 PIP has already begun! It began on October 1, 2022 and will continue through September 30, 2023. Payments will once again total $100 million, which will come in two phases: the first 25% will come when payments are made in the Sentry Tournament of Champions and another 75% will come upon completion of three “PIP Commitments” involving play Elevated events and participation in the tour-related service.

Get those Mark Scores, gang! In the age of PIP, it’s never too early to become aware of juice.

Dylan Dieter

Dylan Dieter

Golf.com editor

Dylan Dieter is a senior writer for GOLF Magazine / GOLF.com. The Williamstown, Massachusetts native joined GOLF in 2017 after two years of squabbling in the mini-tours. Dethier is a graduate of Williams College, where he majored in English, and is an author 18 in Americawhich details the year he spent as an 18-year-old living out of his car and playing a round of golf in each state.

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